EA are to discontinue their controversial Online Pass system!
Introduced a couple of years ago in an effort to torpedo the second-hand market of AAA muti-player games, the Online Pass (a mechanic since mimicked by Activation and Ubisoft) was an unpopular move with gamers from the very start.
Presumably, hardly anyone has ever purchased a pass to use with a second-hand title, as the only thing that these boys seem to understand is money. The paltry amount it brought in was clearly not deemed to be worth the bad-press it generated.
EA Senior Director of Corporate Communications, John Reseburg: “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
On my command, we will ignore the enemy – with extreme prejudice
Quite how this will impact upon existing games is somewhat unclear, but I’d wager that it will remain. The effort required to patch games and remove the mechanic is hardly something I can see EA investing time and money in, what with their tail already between their legs.
Will Ubisoft and Activision follow suit? Time will tell.
Either way, this is deeply significant news. In an age of doom-and-gloom and grim prophecies of the future of gaming, the fact that voting with your wallet is still as powerful as ever is reassuring news indeed.
A hearty congratulations from all at VoxelArcade to those of you who sensibly ignored this subverted and underhand tactic.