Nintendo have just announced that they are to profit from user-generated videos uploaded to YouTube that feature their games. Adverts will soon appear at the start of users’ videos, with any revenue generated being channelled to Nintendo as opposed to the channel owner.
“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database.”
Oh, how I hate this business-speak nonsense; oh, how I love unpicking its flimsy layers.
Last time I checked, it already is being shared across social media channels – in a perfectly appropriate and safe (!) manner. That is, of course, apart from the viral video that shows Obama accidentally triggering the ‘Nuke China’ button during a particularly vigorous session of Wii Sports Resort in the Whitehouse bunker.
“We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”
…as well you should…
Oh, my. How noble of you, Nintendo, to not block people filming themselves participating in their beloved hobby – one they have already invested a significant amount of money in. Money that you have happily pocketed. How much more magnanimous thou art in comparison to, say, Nike, who recently blocked all YouTube videos that feature kids playing jumpers-for-goalposts wearing branded clothing. Or perhaps even Ford, who recently blocked all content featuring people in or around one of their cars.
How thankful we should all be that you have seen fit to put common sense first, alongside the consumer, and not to be driven by some cheap-skate, profiteering mentality just because you’re haemorrhaging cash and have made a largely failed attempt to jump-the-gun on the next generation of gaming.
Indeed, I’m sure that we’ll all sleep much better knowing that “adverts will now appear at the beginning, next to or at the end of the clips”.
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Husband. Parent. Gamer. Go figure.