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Mushroom Management


Nintendo have just announced that they are to profit from user-generated videos uploaded to YouTube that feature their games. Adverts will soon appear at the start of users’ videos, with any revenue generated being channelled to Nintendo as opposed to the channel owner.

“As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database.”

Oh, how I hate this business-speak nonsense; oh, how I love unpicking its flimsy layers.

Last time I checked, it already is being shared across social media channels – in a perfectly appropriate and safe (!) manner. That is, of course, apart from the viral video that shows Obama accidentally triggering the ‘Nuke China’ button during a particularly vigorous session of Wii Sports Resort in the Whitehouse bunker.

“We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”

...as well you should...

…as well you should…

Oh, my. How noble of you, Nintendo, to not block people filming themselves participating in their beloved hobby – one they have already invested a significant amount of money in. Money that you have happily pocketed. How much more magnanimous thou art in comparison to, say, Nike, who recently blocked all YouTube videos that feature kids playing jumpers-for-goalposts wearing branded clothing. Or perhaps even Ford, who recently blocked all content featuring people in or around one of their cars.

How thankful we should all be that you have seen fit to put common sense first, alongside the consumer, and not to be driven by some cheap-skate, profiteering mentality just because you’re haemorrhaging cash and have made a largely failed attempt to jump-the-gun on the next generation of gaming.

Indeed, I’m sure that we’ll all sleep much better knowing that “adverts will now appear at the beginning, next to or at the end of the clips”.

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9 Comments

  1. Strange one this. Its almost as if Nintendo have got one over on Google; they are going to be making megabucks from something no-one could have prevented anyway.
    With this, and the Google streetview apps etc on Wii U, it is like the two giants are coming closer together. I wonder if there is an end game here

    • Simon Burns Mario-themed Google Earth?

      • Luke Martin VA Simon Burns Heh, but no I was thinking more along the lines of an Android kernel based OS for the next consoles 🙂

  2. Seems to me that with the bad sales of the Wii U, they are just trying to pull money from wherever they can. I do hope they pick up the sales on the unpopular console. They were promoting so much towards the ‘core’ gamers.

    • Sam Hewitt Something that really appealed to me, but beyond Zombi U, I’ve not seen anything to make me want to purchase. A shame – as that game looks amazing.

      • Luke Martin VA Sam Hewitt It gets worse for Nintendo as the kings of mainstream gaming, EA, have announced that they are not currently developing any games for Wii U. Looking forward to seeing Reggie Fils-Aime charm his way out of this one.

        • Sam Hewitt Luke Martin VA I actually think that Reggie has utterly failed to get Nintendo out of the Japanese business mindset.

        • Simon Burns Sam Hewitt Luke Martin VA I quite like the fact that Nintendo is completely different from Sony and Microsoft to be honest. They certainly have a unique approach to things.
          My mate made a good comment in a youtube he made, he said that people are more interested in playing ‘interactive movies’ than a game that you can just pick up and play. I think this is what Nintendo delivers a lot more so than the other two.

  3. There are idiot companies that do take stuff down, Fox for one has been terrible for it. I just think this is a classic case of Nintendo not understanding customers and acting out of short term financial observation, not business observation.
    What with EA’s recent announcement, the WiiU is starting to feel more and more like the Dreamcast. They need something big to save it.

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