Pages Navigation Menu

Let's Talk Video Games

Microsoft : In Need Of Illumination

Whilst most game developers and journalists enjoy waxing lyrical about significant milestones, true leaps forwards are few and far between.

Regular Voxelites will know that, far from thinking this is a creative downfall, I actually embrace this joy in repetition. Once you accept that more of the same is nothing to be ashamed of, you can start to enjoy things more for what they are and less for what some marketing department told you it should be. It’s all zen, baby.

That’s not to say that true developments don’t stir an emotion – far from it. I’m just as excited as the next person about the VR frontier, fuelled by the spiffing Oculus Rift and Sony’s recent foray into the arena. Philips Ambilight: another technology that I’m extremely passionate about – one that truly brings significant and meaningful benefits to the gaming experience.

So you can imagine my excitement when I saw the concept video for Microsoft’s mind-blowing Illumiroom technology. Hell – it was the only thing that was still keeping an XBone fire burning over at the Martin household. So to hear that Microsoft is effectively shelving the technology is a huge disappointment.

Albert Penello, Head of Product Planning for Xbox One: “It’s really super-neat if you’re in the lab and you’ve got Microsoft money and you could totally set up this awesome lab, but … we looked at it, but for an average customer it’s, like, thousands of dollars”.

Oh. My. God.

Dude, seriously: it’s, like, thousands of dollars for a bleeding-edge home cinema – but people still buy them. It’s, like, y’know, bro, thousands of dollars for swimming pools and fast cars and conservatories and luxury holidays – but people still buy them. I don’t mean to sound glib in an age of austerity, but the fact of the matter is that you had one of the coolest pieces of tech up and running in your labs – no doubt after investing a serious amount in R&D – and instead of having the BALLS to put it into the hands of the public, regardless of cost, you’ve just caved-in to the board who simply looked at the bottom line and realised they wouldn’t sell a gazillion units.

Not that this stopped them from shipping Surface.

No, my good man, what would have been “super-neat” would be to see Microsoft champion technology for a change instead of nickel-and-diming at every turn or investing billions in failing mobile phone manufacturers.

Would that really be too much to ask for?

The following two tabs change content below.
Husband. Parent. Gamer. Go figure.

Latest posts by Luke Martin (see all)

What do you think? Leave a comment!